Idea

After many successful footwear collaborations, it made sense for Nyjah to partner with an accessories maker. To create a watch that perfectly fits Nyjah’s personality and lifestyle as one of the highest paid skateboarders, one that holds 14 medals and counting.

Design

Using the popular MVMT model, RISE, we created a chronograph version for the collaboration watch. Adding elements that reflected his lifestyle, and increasing the size from 39mm to 41mm.

Inspiration

Nyjah’s favorite tattoo’s were embossed on the strap, as well as used as a print for the packafging. Colors from Nyjah’s favorite toys were used.

CMF

Nardo gray was used in the dark leather strap, and matte gunmetal watch case with a gunmetal dial. Vivid MVMT blue was used for accents on the watch.

Proccess

Various dial and case designs were sketched out and 3D printed as prototypes.

Meetings

Several meetings were held with Nyjah to discuss the options and choose the right direction. Multiple designs and other commercial watches were displayed to get an idea of the end product.

Packaging

The special edition all-over print box was part of the collectors set. The watch was introduced with two straps; Gray italian leather with hot stamping, and a gunmetal gray mesh.

Launch

The launch was noticed within the skateboard community, and a promotional lifestyle video was made to advertise the product.

Press

The watch collaboration was featured in respected streetewar and fashion magazines.